The world has indeed changed – with the fast evolution of modern technology. Nowadays, small and medium-sized businesses are doing everything they can to keep floating in the competitive market. Why not? You’ve spent months or probably years establishing your company. And now, you’re finding it hard to bring in new customers and keep existing ones.
What are you doing wrong? Digital marketing might be the answer.
What Is Digital Marketing?
Simply, digital marketing is using the internet and other kinds of digital communication to connect to possible customers and promote brands.
This might be in the form of:
- Email and automation
- Social media (Instagram, Facebook marketing)
- Web-based advertising
- Text and multimedia messages
- Mobile apps
The bottom line is, it’s called digital marketing if a marketing campaign includes digital communication.
Why Do You Need Digital Marketing?
Advertising contributes to business growth. Not so long ago, traditional advertisements, such as placing ads in newspapers, TVs, and billboards, were essential (and expensive) to get your potential customer’s attention. While they are still valuable today, the shift of modern consumers to online interaction with businesses should not be ignored.
If a prospective consumer wants to buy services or products, the first thing they do is to browse Google. The first five or maybe ten that show up will be the only ones that capture their attention. They will now click these ten websites. Without the proper digital marketing technique, your company might not make it to the first five, or let alone ten! Thus, prospective consumers online will never know about your products or services unless they hear it from someone who already knows about your company.
But there’s a trick here. Showing ads to people outside your targeted region only wastes your money. If your target is Hamilton, Ontario, you don’t want an audience from Texas or even China to see your ads because it’s almost impossible that they turn to a customer anyway! That’s why the SEO Hamilton experts you will work with will target your campaigns even to the minor details to make your strategy effective.
Advantages of Digital Marketing
It Reaches Clients Where They Are
According to data, a massive 4.66 billion individuals around the world are active internet users. That’s 59.5% of the international population! In addition, 4.32 billion or 92.6% of these users gain access to the internet via their cell phones.
This indicates that even if they leave their house, they can still browse the internet. By increasing your company’s online existence, you can connect with prospective consumers anytime and anywhere.
If you’ve been in the business for a long time, you understand that advertising and marketing costs take a large portion of your budget strategy. While huge companies may not have much difficulty throwing millions for advertising and marketing, this is a problem or perhaps a nightmare to small company owners.
Digital marketing expenses are relatively lower than traditional marketing. For example, you can send thousands of emails to potential clients on your mail list by subscribing to an email marketing provider with a couple of dollars.
Outcomes Are Easy to Track
You can quickly see the success of your marketing strategies or how they’re performing. For example, Google AdWords manager allows you to monitor your advertisement’s performance on Google search. It’s easy to know the number of people who saw your ads and learn more about their conversion rates.
Easy to Change
You will know how to proceed when you see the efficiency of your marketing campaign. If it’s carrying out well, you can invest more in it with just one click. If it’s not delivering as you expected, you can quickly change it based on the situation or stop it altogether.
Customization and Greater Engagement
If your potential customers visit your website, you can greet them with targeted deals. But before that happens, you need to make sure that you stay relevant to them through constant engagement.
You can use various digital media channels to answer customer questions, deal with concerns, and even generate sales. This can be attained by means of newsletters, programs, promos, and valuable blog posts. Your goal here is to hold your consumers’ attention as long as possible while developing trust and a credible reputation.
Choosing the Right Digital Agency
Working with digital marketing experts is a careful decision that you should make because digital marketing agencies are different. Make sure that they have a sizable portfolio and lists of past clients. If you have an extra budget and seek the best, reach out to some of them and ask about their experience with the company. In addition, they must have the expertise and specialized team members.
If you’re on the watch for digital marketing experts in Hamilton, check out Digital Envy. They offer a wide array of digital marketing services, including Search Engine Optimization, Facebook Advertising, Instagram Marketing Hamilton, Branding and Design, Digital Ad Management, Website Landing Pages, eCommerce SEO Hamilton, etc. Visit the Digital Envy website to learn what you can expect from them.