Simple and Practical Tips for Preparing Your Fundraising Event

The keys to a successful fundraising event are to plan, plan, and plan. A clear and comprehensive plan that was agreed upon by all members of your team early on will save you from the headaches and stress of planning a fundraising event. That’s why it’s crucial to have exceptional and open communication within your organization.

A fundraising plan is a flexible, written document that can change and improve as you figure out what’s best for your event to meet your fundraising objectives. So, do not hesitate to scrap your initial plans and begin again. To make it easier, take a look at these simple and practical guidelines as you prepare for your first or next fundraising event.

Create a Fundraising Team

You need to have a team with members of different backgrounds and skills. It helps if they are fundraising experts, but it’s fine if they are not. The most important thing is they’re willing to devote several hours per day throughout the planning phase.

After you form a team, delegate tasks to each member according to abilities and knowledge. It’s always best to invite some members who are outgoing and friendly with wide social connections. Typically, these individuals are not afraid to ask for cash outright. Also, hire somebody excellent at composing letters and grant applications. If possible, bring onboard someone with an accounting or finance background and anyone passionate about what you do. 

On top of these, you need a leader with good organizational and people-management skills for coordinating your team’s efforts and meetings.

Select the Right Type of Event

When preparing for an event, be sure that it reflects the following:

  • Audience or demographic
  • Mission
  • Goal
  • Available time
  • Budget
  • Expertise
  • Personnel and volunteers

If it’s your very first time, you can begin with small events and then go for large events after introducing your organization and acquiring experience in arranging fundraising events. What’s important for now is having a community of supporters.

If you want to improve your fundraising, involving top-tier counseling consultants should be a part of your plan. They can even help you create a campaign feasibility study to make informed and strategic decisions before your event. They are your go-to people considering that they are knowledgeable and experienced, using an effective process of studying.

Know Your Community

After determining how much cash you need for your project, it’s time to figure out how to raise it. Ask yourself these questions:

  • How much do businesses possibly donate?
  • Which businesses are interested in donating?
  • How about foundation grants? What are the requirements to be eligible?
  • Do you think the people in your community are interested in attending your event, writing a check, or donating cash and being done?
  • Are other people outside your community willing to support your cause?

Brainstorm with your team and discuss every information you need. Also, remember to align your mission with potential donors’ objectives.

Plan a Fundraising Timeline

Start setting your date now. While you may postpone the date, having a due date will provide your group a sense of urgency and focus. Without it, your project might be delayed for so long, with you just relying on small donations. When planning for a date, consider the turnaround time for foundation grants and how long the equipment and products required for the event will be delivered. Take note of holidays and other factors that may cause delays.

Ensure Positive Experience for Your Donors

Ensure that your fundraising event inspires your supporters. You can consider these tips:

  • Invite the right individuals.
  • Make your invitation compelling and emphasize your mission.
  • Encourage your ticket buyers to share it with others, like sharing the event on Facebook or Twitter.
  • Send out paper to those who need it and sell tickets online since most people have access to the internet anytime and anywhere.
  • Solicit from attendees and non-attendees and give them the option to donate beyond the ticket price.
  • Thank your supporters right away.

Promote Your Event

Use the internet and social networks platforms to promote your event. You can ask your corporate sponsors to promote it too on their websites and social media networks. That’s why it’s essential to find supporters that are also passionate about your cause so that you’ll feel more comfortable asking for favors.

Assess Your Results and Keep Relationships with Your Supporters

Evaluate your results after the event. Were your promotions effective in attracting new supporters? Did more people online or offline get involved? Address these concerns and find out what worked and what didn’t. Additionally, don’t forget to thank your donors and maintain communication while finding new donors to support your cause.